Samuel grew up with a family who was always focused on giving back to those in need within their community. His father was an active board member for organizations focused on education, special needs children and youth sports while his mother worked with children under the age of 5 who came from abusive and impoverished families.
These two amazing examples were compounded by a tragedy that changed Sam's life forever. In March of 2014, Sam's family received a call that his beloved grandparents (who helped raise him) were involved in a horrific car accident that left their car wrapped around a tree. They were airlifted to a nearby hospital and passed away 8 days later, four hours apart.
Sam experienced a radical shift in the way he saw the world. He understood he was blessed with amazing gifts and wanted to use his ability to impact the world in a positive way, the same way his grandparents had impacted him.
When Sam met Dennis Wyrzykowksi, a former monk of 34 years, his mission revealed itself. The two partnered to create The Institute of Ethics, a non-profit organization that uses the proceeds of their businesses to enact powerful change in the lives of the poor and marginalized.
They have supported social impact initiatives in education, prison reform and mental health to give back to those who need it most.